因為喜歡歷史，我曾想過做考古，後來更希望執筆記錄歷史，於是立志加入新聞行業。還未畢業，我已經開始跑突發。見過血肉模糊，令我食不下嚥；也遇過英勇動人的事件，教我淚流滿面。
My love of history once sparked thoughts of archaeology, and later an even stronger wish to record it through writing. That desire led to journalism, where breaking news was pursued even before graduation. The frontline revealed both extremes: scenes of tragedy too raw to stomach, and acts of courage so moving they brought tears to the eyes.
經過一段時間，我從前線轉入編輯室，日夜依然分秒必爭。寫稿、校對、度標題，學習在一片混亂之中，把資訊整理有序，在字裏行間拿捏分寸。
Over time, the shift came from the field to the newsroom. Days and nights still revolved around seconds. Drafting, proofreading, shaping headlines; each task became an exercise in imposing order on chaos and in learning how to weigh words with precision.
隨着媒體環境轉變，我也走進了社交平台世界。2010年中，那是一個全新實驗場：策展新聞內容、製作資訊圖、嘗試用短短幾十秒吸引讀者眼球。剪片、做圖、寫文，樣樣都要懂。新聞由單向傳播，逐漸轉化為與讀者互動。
As the media world evolved, so did the work. Social platforms opened a new arena in the 2010s. Content needed to be curated, infographics created, and attention condensed into seconds. Filming, editing, writing; every skill had to be sharpened. Journalism began to transform from one-way transmission into dialogue.
幾年前，我帶着這些經驗來到英國，卻發現東西方媒體文化大相徑庭；加上語言尚未精熟，要從零開始重做新聞並不容易。兜兜轉轉，我最終走進酒店行銷領域。
A few years later, across continents, a new reality awaited. Western media culture proved markedly different. With language still unrefined, restarting journalism was not easy. Another path emerged instead, and it was in hotel marketing.
酒店行銷與新聞工作節奏迥異。這裡沒有突發，卻有一種恆常張力。我的日常，再非追趕新聞死線，而是透過數據理解市場，透過品牌聲音觸動人心。從分析廣告投放成效、規劃敘事角度，到整理數據，或在社交媒體和網站鋪陳「客人專屬體驗」。
Here the rhythm was altogether different. There were no breaking stories, only a constant, steady tension that required patience. Days were no longer spent racing deadlines. They became about interpreting data, shaping a brand's voice, and seeking ways to move guests. From analysing campaigns and planning narratives to presenting experiences across social and digital platforms, the craft took on a new form.
新聞之重在時效，要快、要準、要清晰，捕捉每個真實時刻，最簡潔方式表達複雜訊息。酒店行銷之核心則在延續性，講求細膩、優雅與耐性，讓故事帶上溫度，讓受眾在每個細節之間感受到價值。然而細想之下，兩者本質並沒有太大分別，始終圍繞着同一個核心——溝通。
Journalism rests on immediacy: speed, accuracy, clarity, the capture of a single true moment. Marketing thrives on continuity: delicacy, patience, and the creation of value through detail. One is sharp. The other is enduring. Both are bound by the same essence, communication.
溝通，不單要考慮自己想說甚麼，更要想如何讓人聽得入耳；也不單要期待自己想聽什麼，更要思考如何令別人願意開口。漸漸地，我明白了一個道理：如果對別人沒有興趣，人生之路必定艱難。無論是記者還是行銷人，最重要都是關注他人。去理解讀者想知道什麼，去感受客人需要什麼。一個人能夠真誠地代入他人角度，做人做事自然順暢得多。
Communication is never only about what is spoken, but also about what is heard. It is not merely about listening, and also about enabling others to speak. Without genuine interest in others, the path becomes steep. Journalism and marketing alike depend on care, on discerning what readers long to know and what guests truly need. Approached with sincerity, both work and life flow with greater ease.
營營役役，難免會有不安與自卑。做新聞時，常常覺得自己不夠快、不夠準；如今做行銷，則會擔心方案不夠吸引，或數據不如預期。但正因為這些不安，才推動我們不斷增值，去適應環境轉變與科技進步。
Uncertainty has never been absent. In newsrooms, there was the fear of being too slow or imprecise. In marketing, the worry that a campaign might not resonate, or that the data may disappoint. Yet such doubts drive growth, urging constant learning and adaptation to shifting times and technologies.
時代洪流急速洶湧，複雜的其實是人心，世界本身永遠單純。是挑戰還是機遇，是困難還是學習空間，往往只在一念間。
The tide of history is swift and unrelenting. Complexity lies not in the world itself but in the human heart. Challenge or opportunity, difficulty or space to learn, are often two sides of the same coin, depending on how one chooses to see them.
最後，我常提醒自己：做人就像一面鏡，真誠以待，真誠以回。一路走來，我遇過各行各業的人，最值得敬重者，往往都是保持赤子之心那一群。行走於世界角落，我很慶幸能遇到對的人和事。一路以來，很感激大家同行。
Life, in the end, is like a mirror. Sincerity reflects sincerity. Along this path, the most admirable are always those who preserve a childlike heart. Across the many corners of the world, the chance to meet the right people and the right moments remains the greatest gift, a gift that calls only for gratitude.